Section 11
Q 2, 4, 5, 9, 10
Select the choice which best completes the statement, or answers the question, by clicking on the corresponding letter.
What is the name for a well known tool for the marketing manager ‐ it is an approach to product portfolio planning?
- Boston Matrix
- Product‐process matrix
- Ansoff Matrix
- Customer portfolio matrix
The process of managing groups of brands and product lines is called?
- Consumerism
- The product lifecycle
- Portfolio planning
- New product development
- Brand management
What is the first phase of a product development effort typically known as?
- Concept development phase
- Design and development phase
- Screening and planning phase
- Launch phase
- Commercial preparation phase
What is the process of doing away with ‘middlemen’ from business transactions?
- Dissonance
- Disentanglement
- Disjointness
- Discontinuity
- Disintermediation
- Disaggregation
The use of agencies to conduct Market Research is associated with advantages and disadvantages. Select the item least considered an advantage.
- The depth of knowledge of the client’s problem, product or market
- Agencies may be cheaper
- Market research professionals are likely to get better results
- Agencies find it less difficult to be impartial
- Agencies allow the client to remain anonymous
- Customers may find it easier to be honest with an outsider